UTM Link Generator & FREE Guide

Create clean, consistent tracking links for Google Analytics 4.

Read the Guide
Paste the full link (e.g. https://mysite.com/product). We'll strip any existing bad tags automatically.
Please enter a valid https:// URL
Auto-formatted: spaces become underscores. Lowercase only.
Campaign Name is required
Advanced Options (Term, Content, ID)
Critical for GA4 Cost Data import.

How to use this tool

1

Get your UTM link and log into Google Analytics

First, copy your full UTM link from the tool above. Also create a Google Analytics 4 property or log in to your existing GA4 account.

2

Open the Traffic acquisition report

Click Reports > Generate Leads > User/Traffic/Lead Acquisition (depending on what you're looking to find) > Click the grey pill that currently says something like “Session primary channel group”.

Open the Traffic acquisition report
3

Switch the dimension to Session source/medium

From the list that opens, select Session source/medium.

Switch the dimension to Session source/medium
4

Read your UTM data

The chart and table will reload.

You’ll now see rows such as: instagram / paid-media, google / organic, (direct) / (none)

  • The part before the slash comes from utm_source.
  • The part after the slash comes from utm_medium.

Use the columns (Sessions, Engagement rate, Conversions, Revenue, etc.) to see how each UTM source/medium pair is performing.

Read your UTM data
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