Net Bookings
9.9%
Average month-over-month growth
OW.N SKN Aesthetics is a Burgess Hill, UK based aesthetics clinic offering a variety of beauty treatments.
Bookings
2.3×
Growth over 9 months
Clients
137%
Increase in unique clients
ROAS
4×
Return on ad spend (incl. LTV)
I structured campaigns to test and scale efficiently; A/B testing audiences and creatives, building lookalike audiences from high-intent signals (profile visitors, engagers, and contacts), and using exclusions to prevent audience overlap between ad groups so budgets didn’t cannibalise. Creatives were being tested (before-and-after results, meme/relatable content, and promo/educational variants) to identify winners, then I shifted budget towards the top performers while rotating in new tests. I also boosted high-engagement posts which contributed to a significant uplift in follower count. Ongoing optimisation covered placement checks, frequency and CPC/CPA monitoring, and creative refreshes to maintain performance.
I developed this portfolio on Shopify using custom liquid code
Sunday in Lisboa
Fashion Concept Store
VERIS Official
Ecommerce
OW.N SKN
Beauty Salon
Click logos to expand
I use a full creative toolkit to craft high-performing ad creatives, email creatives, social content, and Reels; from concept and storyboards to design, edit, motion, and sound. I handle colour grading, typography, layout and more.
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Aderans UK
Full-funnel growth strategy across Meta, Google, and Email.
Meta AdsGoogle AdsEmailSEO
Read the strategy
- Paid Ads (Google & Meta): High-budget scale plan across Search/Shopping + Meta prospecting/retargeting to lift visibility and sales.
- Creative Testing: Systematic Meta testing (formats, hooks, UGC vs. studio, offer framing) to identify winning creative types before rollout.
- Email Marketing: Managed three distinct lists: eCommerce (D2C), Salons & B2B, with tailored weekly emails (promotions/education for D2C, exclusive in-salon offers for salon customers, trade offers & assets for B2B).
- SMS Marketing: Timed promos, launches, and back-in-stock alerts synced with email.
- SEO & Content: Targeted keywords, refreshed category/product copy, and trend-led blog posts to capture high-traffic queries; on-page fixes + schema.
- Full-Funnel Strategy: Awareness (video/UGC, blogs) → Consideration (education, comparison guides) → Conversion (offers, retargeting, email/SMS) → Retention (post-purchase flows, salon/B2B nurture).
- Marketing Automation & Lifecycle: Welcome, Browse Abandon, Add to Cart/Abandoned Cart, Checkout Abandon, Post-Purchase (care guides, cross-sell) etc.
OW.N SKN
Full-funnel growth strategy across Meta, Google, and Email.
Meta AdsMessage AutomationsGoogle Business OptimisationSEO
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- Meta Ads: Campaigns optimised for bookings, A/B tested creatives, interest/lookalike audiences, and retargeting to convert site and social engagers.
- Message Automations: Instagram DM flows that qualify leads, route FAQs, and push booking links or free consults, cutting response time and lifting conversion from chat.
- Google Business Optimisation
- SEO using Ahrefs: Service-specific landing pages built around compelling Before & After galleries, each with keyword-led copy and an FAQ section answering what people actually search.
Veris Official
Full-funnel growth strategy across Meta, Google, and Email.
Meta AdsGoogle AdsEmailSEOCRO
Read the strategy
Approach: Demand capture (search, branded) paired with demand creation (UGC, seasonal offers). Optimised landing flow and email automation to improve payback and retention.
- Value-based bidding with LTV-informed targets
- UGC creatives for cold audiences
- Email flows: browse, cart, post-purchase
- Review velocity & GMB
Results: Sustainable bookings growth with improved CAC payback; email contributing 18–22% MoM revenue.
Aderans UK (trading as Trendco) is the UK arm of the Aderans Group, providing wigs, hairpieces and hair loss solutions nationwide.
Ranking Keywords
258.7%
From 1,143 → 4,100 (Dec→Jul)
Top 1–3 Positions
3.8×
From 32 → 120 (Dec→Jul)
Domain Authority
64%
From DA 25 → 41
Organic Traffic
33.9×
From 182 → 6,172 sessions
Courses & Certifications
Recent learning, certificates and credentials
Google Digital Marketing & E-commerce Specialization
SEO Course (as part of my Master's course)
Meta Certified Digital Marketing Associate
Digital Marketing
Google Ads Video
Google Ads Search Certification
TikTok Ads
Marketing Tools: SEO
Advertising on Facebook
Google Ads Essential Training
Google Analytics 4 (GA4) Essential Training
SEO Foundations
Digital Marketing Foundations
Marketing Foundations
Email Marketing: Strategy & Optimisation
Mailchimp Essential Training
Adobe Photoshop
What roles are you targeting?
I’m focused on full-time Paid Advertising Specialist or Digital Marketing Manager roles within agencies or high-growth in-house teams.
What industries do you know best?
I work across B2C and B2B. Strongest in fashion/beauty, but equally comfortable with professional services (e.g., accounting/legal), healthcare/clinics, SaaS/tech, education, hospitality/travel, and home/lifestyle. I adapt fast by mapping ideal customer profiles (ICP's), intent, and compliance, then optimise to CPA/ROAS and payback.
Remote/hybrid and working hours?
I’m Brighton-based and can work on-site, hybrid, or remote. For London and the South East I’m available hybrid or remote, and for other locations I work remote on UK hours (with travel for key meetings if needed).
Can you handle multiple accounts?
Yes. I’m comfortable running several accounts at once with overlapping campaign executions. I keep stakeholders aligned with concise updates and quick flags for blockers.
How do you like to receive feedback?
Direct and specific, ideally tied to an example and the desired outcome.
Location and right to work?
Brighton-based (UK, London time). On-site/hybrid/remote in Brighton; hybrid/remote for London; remote elsewhere. Right to work in the UK: yes, no sponsorship required. Documentation and references available on request.